Course Details

About Course

Certification in Digital Marketing

Unlock your potential in the digital landscape with GOHY Academy’s comprehensive Certification in Digital Marketing program. Available online and in live classrooms, this cutting-edge course equips you with the skills and knowledge to excel in the ever-evolving digital marketing world.

Curriculum Highlights

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Our track record speaks for itself. Join the ranks of successful digital marketers who have benefited from our:

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Comprehensive Course Curriculum

Explore the key topics and skills covered in our Certification in Digital Marketing program.

Module 1 - Introduction to Digital Marketing

What is Marketing
What is Digital Marketing
Difference between Digital Marketing and Traditional Marketing
Why Digital Marketing is important
Components of Digital Marketing

Module 2 - SEO Search Engine Optimization

Introduction
What is SEO
Types of SEO
Types of Keywords
What is Keyword Research
How to choose right keywords for your business based on context
Keyword Research Process

Module 3 - SEO Keyword Research

Keyword research with tools
Practicals

Module 4 - SEO On-Page SEO

Meta Title Meta Description Meta Keywords
"Module SEO On-Page SEO
Header Tags URL Structure Image ALT Tags
Keyword Density
Keyword Prominence
Content Strength
Freshness of Content
Plagiarism

Module 5 - SEO - Content

Basics of Content Writing
What is Content Marketing

Module 6 - SEO Technical SEO

Page Speed
Secured Sockets Layer
Sitemaps
Robots Exclusion Protocol
Mobile Friendly
Accelerated Mobile page
Bounce Rate
Session Time

Module 7 - SEO Off-Page SEO

What is Off-page
Internal Links / External Links
Inbound Links / Outbound Links
Dofollow Links / Nofollow Links
Page Rank / Page Authority / Domain Authority
Link Juice
Various Off Page Submission
Competitor Backlinks
SEM Rush / Ahref
How to use Site Operators
Guest Posting
Directory Submission

Module 9 - Analytics Google Search Console

What is Search Console
Search Console Integration
GSC Analytics

Module 10 - SEM Search Engine Marketing

Advantages of SEM
Types of Network
Types of Campaigns

Module 11 - SEM Search Engine Marketing

Ad Rank Formula
Basics of Bidding
Quality Score

Module 12 - SEM Search Engine Marketing

Landing Page Optimization AND Building Wireframe

Module 13 - SEM Keyword Research

Keyword Research
Keyword Match Types

Module 14 - SEM Search Engine Marketing

Types of Ads
Types of Ad Extensions
Ad Copy Creation
Auction System, Bidding Strategies
Google Ads Campaign Simulation
Google Ad Campaign Creation
Google Ads Real time Data Analysis and Troubleshooting Real Time Scenarios
Display/ Video Campaign Set up

Module 15 - SMM Social Media Marketing

Introduction to Social Media Marketing
Identify Objectives
Understanding Target Audience Behavior

Module 16 - SMM Facebook Marketing

Introduction to Social Media Marketing
Identify Objectives
Understanding Target Audience Behavior

Module 17 - SMM Facebook Paid Advertisement

Facebook Ads Manager
Objectives
Ad Placements
Custom Audience / Lookalike Audience

Module 18 - SMM Facebook Paid Advertisement

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

Module 19 - SMM Facebook Campaign Creation